Boost Your Small Business Brand
for High Visibility
Are you getting the media coverage you desire? In this program, you will discover what is unique about you, your business, product or service and how to publicise it to gain increased media attention and potentially $$$$ of free promotion.
Your business and brand needs to be communicated to gain recognition of the product or service you offer. Implementing a publicity strategy is a relatively simple, inexpensive and effective way of getting your message out there.
In this workshop you will learn how to master the media, be your own publicist and generate interest in you or your business.
As a former VP of Public Relations and award-winning publicist, I practice these fundamental principles to grow awareness for my image consulting, speaking and training business and will share with you some of the ways you can increase media coverage of your brand and business.
Boost Your Small Business Brand for High Visibility can be customised as a keynote, break-out seminar, half or full day workshop. It is educational, interactive and entertaining and ideal for in-house marketers, small business entrepreneurs, associations and networks who want to grow their business through media coverage or want to develop more of an understanding of how the media works.
- Understand what publicity and PR is and how it can work for you
- Clarify your communication goals and objectives
- Identify your niche and unique selling point
- How to write media releases that get published
- Gain confidence and clarity on how to communicate the product or service you offer
- Determine the digital marketing tactics to assist with brand communication
- Create a personalised nine-point communication plan to promote you, build business awareness and exposure